A sales, marketing and customer experience consultancy

we know what it's like in the trenches.


And engaging with us is virtually risk-free.

We have decades of experience, including working on the client side. Therefore, we know what it's like in the trenches. That said, our vast experiences better position us to understand the client's POV—including the challenges of working across functions, selling ideas internally and even dealing with internal politics—pretty much everything that occurs during the course of any big initiative.

What's more, engaging with us is virtually risk-free. That's because, once we identify that we're a good match, we'll work with you to develop a blueprint (roadmap) to help you achieve your desired results. From there, you have the option to either hire us or implement your blueprint internally. This gives clients peace of mind in knowing that they won't have to sign off on super-expensive proposals just to engage with us.

But don't take our work for it. Here's a sampling of organizations we've helped: 


Bill started Blueprint Interactions with a solid foundation of over 18 years of experience and tangible success in creating synergy and strategic alignments between marketing, sales, operations and customer service.

He spent over a dozen of those years at Proponent Federal Credit Union—primarily in the role of Vice President responsible for Marketing & Member Experience.

Some of his accomplishments in his role included conceptualizing, engineering and leading an 18-month phase-out for closing a contact center while maintaining business continuity and architecting, developing and deploying a new contact center based on best practices gleaned from outside the financial services industry. Results of these efforts included a better member experience, increased cross-sell and up-sell opportunities, significantly reduced abandoned call rates, enhanced data capture and delivery of information through new technologies implemented, and more highly engaged and enthusiastic employees—all at a reduced cost to the organization.

Bill also led the development and launch of various successful new retail products and services, marketing initiatives and lead generation programs. Finally, he also had the experience of leading cross-functional teams for various projects, including vendor conversions and implementing Proponent's new brand.

Prior to Proponent, Bill spent a few years marketing conferences to Fortune 1000 companies. He holds a Master’s Degree in Direct & Interactive Marketing from New York University and is a Certified Customer Experience Professional through the Customer Experience Professionals Association. What's more, Bill's work has been published by various media outlets including CUES and Contact Center Pipeline, a monthly magazine for the call center industry.  

Bill is also an avid sports fan and a big believer in helping others. He founded George's Helping Hand Inc., a 501(C) (3) non-profit organization that helps enhance the quality of life by supporting health and poverty organizations in NJ. Through various events, the organization has raised thousands of dollars for local charities.