A sales, marketing and customer experience consultancy

We'll help you break through the clutter and generate results. 

Today's marketers are required to do more with less. For starters, they are getting pulled in an ever-increasing number of activities while continually challenged to secure big enough budgets. Add to the fact their audience is inundated with hundreds of marketing messages per day, and through a variety of channels, only exacerbates these challenges.

Our marketing know-how can help you efficiently reach your target audience and optimize your marketing spend as well as fill any internal gaps. 

Here are a few of our core services: 

Market Research

Want to know what your customers and prospects think and feel about your brand? Why some are customers and why some are not? Or maybe you want to test a hypothesis and obtain feedback from a statistically significant sample size. 

Through external market research we can help you find answers to these questions and challenges. We offer quantitative research as well as qualitative options such as focus groups and online bulletin boards.

Marketing Strategy & Creative Development

Looking to acquire new, retain existing, and/or increase the value of existing customers? Whatever your marketing objectives may be, we can help.

Our services include:

  • Marketing Plan Development
  • Creative Development
  • List research and acquisition

 

 

Brand Identity & Development

A strong brand can help build a larger, more loyal customer base. Through our discovery process, we can help you identify the strengths and weaknesses of your existing brand and where it’s shifted since inception. Then, based on our findings, help guide you through various activities including:  

  • Brand Voice
  • Logo and Tagline Development
  • Internal Campaigns
  • Conceptual Development and Implementation

Get a step up on your competition
when it comes to lead generation and conversion.  

In order to be successful in sales, you need to have staff proficiency, a disciplined sales process, close monitoring of sales efforts and the right leadership. You also need a sound strategy.
That’s where we come in.
Whether you sell face-to-face, over the phone in an inbound or outbound environment, Blueprint can help you develop and implement game changing strategies to optimize the results of your sales initiatives.  

Here are a few of our core services: 

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Tools Development

From building a prospect database and implementing a CRM solution to providing your team with effective sales collateral, we'll make sure your team has all the tools they need to drive sustainable results.

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Lead Generation 

Whether your B2B or B2C, we can provide you with the experience and expertise required to develop and implement strategic lead generation programs to renew the health of your sales pipeline. 

 


 


Because in the end, it's all about the experience. 

In today’s world, where social media and internet review sites can amplify the impact of every customer interaction (especially the negative ones!), it’s more important than ever to focus on delivering an optimal customer experience (CX).

Whether you connect with customers via telephone, email, chat, text, social media — or good old-fashioned face-to-face interactions — Blueprint can help.

 

Here are a few of our core services: 

Sales & Service Training

Training is critical to optimization, and is at the heart of what we do. Blueprint can do one-day “lunch-and-learn” presentations or multi-month consulting projects complete with group or one-on-one training for staff at all levels.

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Experience Design & Improvement

Whether it's a call center or face-to-face environment, our team will audit your current  processes — then consult on ways to optimize, based on our years of experience and proven best CX practices. Experience design and improvement also includes helping you through the journey mapping process to help streamline processes and consistently deliver engaging experiences. 

 

The Certified Customer Experience Professional (CCXP) designation is for practitioners who are recognized for their expertise and skills while defining standards and best practices for the industry. The certification, is administered by The Customer Experience Professionals Association - a global non-profit organization dedicated to the advancement of customer experience management practices.